Looking to buy EGO Power+ outdoor tools or wondering if EGO is a safe bet for your new retail venture? Let’s tackle the question head-on. Here’s the straight answer you need:
No—EGO Power+ (the outdoor equipment brand) is not going out of business. The parent company, Chervon, had a tough year. The brand switched retail partners and is wrestling with some supply-chain headaches. But the signs say the company is pushing for a comeback, not shutting down. Let’s break down what that means for you, step by step.
Multiple “Ego” Brands: Make Sure You’re Asking About the Right One
You’ve probably seen “Ego” show up in different news headlines. Don’t get these mixed up—it’s one of the most common sources of confusion! Here are the main players named “Ego” right now:
EGO Power+ (Outdoor Tools): This is the battery-powered yard equipment—think lawn mowers, trimmers, and blowers—owned by Chervon.
e.GO / Next Ego Mobile (Electric Cars): A German electric car startup, totally separate from the tool brand. This “Ego” did recently go bankrupt.
Ego in Psychology/Management: Sometimes you’ll see “ego” linked to leadership or management—this isn’t a company at all.
We’re focused firmly on EGO Power+, the outdoor tools built for homeowners, pros, and retailers like Lowe’s and (formerly) Home Depot.
Current Business Status: EGO Power+ Is Not Closing Its Doors
Let’s tackle the headline concern first. Is EGO Power+ going bankrupt or folding up shop? The simple answer is no.
EGO Power+ remains in operation. You’ll still find their battery mowers, blowers, and parts for sale at Lowe’s and other retailers. The confusion usually comes from two big shifts: the brand switched its core big-box retail partner, and there have been real supply gaps. But these events signal business transition and challenge—not a shutdown.
Understanding the Parent Company: Chervon’s Financial Health
A good business owner or buyer always asks, “Who owns the brand—and are they healthy?” Here’s the hard data on Chervon, EGO’s parent:
Chervon’s 2023 report showed sales dropped 31% from the previous year. Total revenue still beat $1.37 billion, but it was a painful dip.
The company reported an overall net loss for the year.
In public strategy statements, Chervon says demand for EGO and FLEX (another big brand) “continues to outperform the wider tool industry.”
You can think of this as a business with a strained balance sheet but plenty of fight left. Companies can run at a loss for years (Amazon did for ages!) if they’re smart, adjust, and maintain customer demand. Chervon directly says it expects recovery as tool demand grows and economic factors improve.
The Switch: Home Depot Out, Lowe’s In as EGO’s Main Retailer
Why did so many people think EGO was discontinued? The main reason: Home Depot, a major hardware chain, stopped carrying EGO products.
Here’s what actually happened:
Home Depot chose to “merchandise reset” its shelves and removed EGO equipment.
EGO then landed a major deal making Lowe’s their exclusive home-center partner nationwide.
Since December 2020, Lowe’s stores (plus Lowes.com) became the main place to buy new EGO gear and accessories in person or online.
For a buyer, this feels like a product disappearing, especially if you hear the news secondhand. But really, EGO shifted where it sells—just like when a restaurant relocates to a bigger (or smaller) space.
Lowe’s even lists EGO as a top-tier battery-powered line and showcases them as a major brand. Home Depot customers often found EGO’s absence frustrating, but that’s about shelf space, not corporate collapse.
Production Moves and Supply Chain Challenges
Now, let’s talk about why you might see some “currently unavailable” or “out of stock” messages for EGO on shelves—especially if you shop for snow blowers, specialty mowers, or spare batteries.
EGO is moving production from China to Vietnam. Why? To dodge hefty tariffs on Chinese goods and improve cost structure. This kind of relocation is disruptive but common among global brands looking for savings.
During big moves like this, you often see gaps in supply. Reddit threads confirm delays and backorders, with some customers struggling to find specific parts or tools.
A popular EGO parts supplier (mentioned by Redditors) warned of “significant supply-chain shortages” for some accessories and repair parts.
The key message: Your odds of seeing “temporarily out of stock” are higher in the short term. For entrepreneurs and retailers, this means planning conservatively with inventory—don’t overpromise unless you’ve already secured stock!
Common Mistake: Confusing EGO Power+ With the Bankrupt Electric Car Company
Why do some headlines trumpet “EGO is bankrupt”? It’s almost always about e.GO Mobile, the German electric car company. That company went through insolvency, final court proceedings, and will not restart—meaning it’s ending operations. This has nothing to do with EGO Power+ and Chervon.
Keep your sources clear. Whenever someone says “EGO” is in trouble, check if they’re talking cars, tools, or something else entirely.
TL;DR for Entrepreneurs and Buyers: What Does This Mean for You?
If you’re dealing with EGO Power+—as a business owner, sales partner, or equipment user—here’s the clear checklist:
- No, EGO is not shutting down. You can still buy, sell, and support these products.
- Short-term supply may be tricky. If you need tools or parts now, check current availability. Some items are backordered during the China-to-Vietnam production shift.
- Brand warranty and support are intact. Chervon still supports existing products. Lowe’s is still listing EGO as a key category leader.
- Don’t panic about “Ego bankrupt” headlines. These mostly refer to the failed electric car company, not the tool brand.
Are you thinking of launching a hardware retail startup, adding EGO to your service fleet, or just picking up a new mower? Plan to check stock by model, keep receipts for warranty, and ask suppliers about upcoming availability—especially for spare batteries and specialist parts.
Action Steps: How to Reduce Risk and Shop Smarter With EGO
Here’s a basic process entrepreneurs (or savvy shoppers) can use right now:
1. Start by confirming local stock and parts supply. Phone your local Lowe’s (or regional supplier) and ask about timely availability.
2. Next, get clear on warranty coverage. Register your purchase early on EGO’s website. This makes support or repair far smoother if supply-chain lags stretch on.
3. For business buyers: Research if you can work with multiple suppliers (not just Lowe’s) for commercial/bulk accounts.
4. Set customer expectations. If you’re selling or servicing EGO products, be honest about short-term lead times or backorders. Communicate clearly—customers remember transparency.
5. Keep up with Chervon’s news. Check quarterly reports and retailer announcements to spot rebound signals—or fresh risks.
If you want more tips on supplier resilience, cash flow, and contingency planning as a bootstrap entrepreneur or first-time retailer, you’ll find actionable checklists at The Biz Logic—a hub for small business owners facing today’s uncertainties.
What This Looks Like in the Real World
Think about a friend who tried to buy a seasonal snow blower in late winter. You might hear: “I saw a few EGO models at Lowe’s, but the battery wasn’t available until next month—should I wait or buy another brand?” That’s supply risk, not a business closing. It’s like when a favorite café is short-staffed and runs out of croissants—it’s a pain, but not a reason to swear off forever.
Or maybe you considered adding EGO string trimmers to your landscaping fleet this spring. If you rely on fast repairs, ask your sales rep about turnaround for replacement parts before you commit. Sometimes, pairing a main EGO with a secondary brand can keep your work on track, even if the rare specialty part takes extra weeks right now.
Wrap Up: EGO Is Playing Defense—But Still on the Field
Bottom line: EGO Power+ isn’t disappearing. The brand is tightening its belt, fixing real supply-chain issues, and betting on future growth by partnering with Lowe’s and relocating production. As a savvy entrepreneur—or a consumer who likes reliable, battery-powered tools—you can confidently buy, sell, or use EGO products. Just plan for short-term bumps, keep alternative parts sources handy, and keep your eye on the company’s status in late 2024 and beyond.
Market challenge? Yes. But “out of business”? No.
Chervon’s game plan is public: weather the storm, keep serving, and stay booked for growth when the economy bounces back. You’ll find up-to-date practical advice and buyer checklists for similar transitions at The Biz Logic—helping new founders, solo pros, and small businesses stay resilient and informed.
Stay practical, ask good questions, and keep moving forward.
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